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educating & empowering attorneys to market better

The Law Firm Website: Your Firm’s Best Legal Marketing Tool

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Your website is the foundation of your firm’s marketing efforts. It’s where your inbound leads land, learn more and take action—it’s every lawyer’s ultimate marketing tool. In this article, you’ll learn what makes your website your…

Better Legal Content Writing in 5 Simple Steps

Publishing great legal content is one of the best ways to generate organic traffic and lead-in efforts. In this article, you’ll learn how to develop high-converting blog posts for your law firm website, from research and planning to analysis…

Small Law Firm Marketing Plan: 7 Must-Do's for Growth

Small law firms need simple, but effective, marketing plans. In this article, we offer 7 marketing must-do's that take little time, but make a big impact. Key Takeaways Don’t spread your efforts by doing too much, too soon.Know your…

20 SEO Copywriting Tips For Lawyers

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Getting eyes on a great piece of content can be tough considering the tremendous level of competition in legal. In this article, we provide you with 20 content writing & optimization tips for better SEO. Key Takeaways Always…

Law Firm Online Reputation Management: The Pro Guide

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Your online reputation reaches far beyond your firm’s website. It’s vital that you manage your reputation so it helps your business instead of hurting it. Key Takeaways The top review factors are star rating, ‘sentiment of review’…

Why Lawyers Should Ditch Squarespace and Wix

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DIY Website Builders claim it’s quick and easy to build a website. But if you want a professional and effective website for your legal practice, there are better options out there (i.e. WordPress). Key Takeaways DIY Website builders…

Your Website Is An Appreciating Asset

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A website is the best marketing tool for a solo or small startup legal practice. And by performing basic maintenance and upkeep, your website actually increases in value over time. Key Takeaways A website’s value can increase via SEO,…

Why Your Law Firm Needs a WordPress Website

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The platform you choose to build your law firm website can play a major role in your online success. Our recommendation is WordPress, the most popular website platform in the world—by far. WordPress Key Takeaways Open-source and allows…

Law Firm Logo & Branding Essentials

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Many law firms resort to Clip Art graphics and white-bread typeface when creating their logos. In this article, you’ll learn about the characteristics are necessary to design a high-impact visual identity that legal consumers will love…