Fundamental flaws in your website could be ruining your firm’s online marketing efforts. In this article, we break down 5 of the most common legal website design flaws that could be making your visitors bounce.
- A poorly designed navigation menu will confuse your users and increase bounce rate.
- Intrusive popups and live chat windows interrupt your visitors from viewing your website and lead to collection of less-engaged leads.
- No contact info or call-to-actions make it difficult for visitors to get in contact with you.
- Vague service offerings make it difficult for visitors to know exactly what you offer and how you can benefit them.
The internet evolves at a rapid pace; if you don’t keep up with the expectations of the modern consumer, your business could be in trouble. Consumers expect a certain level of quality and if they don’t get it, they’re onto the next one.
A great website is one built on modern, professional User-Experience (UX) Principles. The underlying goal of UX design is to create a positive experience that facilities the user’s journey to fulfill an action. If taking action is made difficult, users will bounce and pass judgement. A Stanford web credibility research study found that 75% of consumers judge a company’s credibility based on their website.
If your users are met with a poor online experience, almost 90% are less likely to return to your website. Avoid these mistakes to make sure that doesn’t happen:
#1 — Poorly Designed Navigation Menu
Once a visitor arrives, half of them will use your navigation menu to orient themselves. The lack of proper, intuitive navigation will cause 37% of people to leave your website—it’s fourth most “annoying” website design flaw behind only an absence of a message, no contact info and animated ads.
This rule applies for both desktop and mobile—maybe even more. Almost 70% of mobile visitors will abandon your website if they are “frustrated” with its navigation.
#2 — Intrusive Pop-Ups & Live Chat Windows
Command Legal websites use navigation schemes that feel natural and intuitive to your visitors so they can find the information they need and take action. Check out our law firm website portfolio.
Over 60% of people say popups and intrusive live chats are the most annoying website design element.
Co-founder of diginomica and Principal at JonERP.com, Jon Reed, is adamant that pop-ups and good UX don’t mix. He says, “pop-ups, by definition, ruin the user experience,” and we completely agree. Even in the scenario where you implement a pop-up and your bounce rate doesn’t increase, it’s important to consider the bigger picture, to understand how your visitors perceive your business in the wake of soliciting signups.
Pop-up windows are interruption marketing. Why distract your visitors from your own website? Good UX and compelling Call-To-Actions (CTAs) are more than enough to capture high-quality leads. Leads who get in contact with you organically tend to be more engaged than those who submit their information through a pop-up.
Command Legal websites don’t use pop-up windows. We build inspiring websites with sound UX principles, ones that guide website visitors towards your call-to-actions (CTAs). Our websites are designed for those who wish to grow a strong, professional online reputation and collect high-quality leads.
#3 — Poor Overall Design Quality
Good design comes in many forms, though there are proven factors that lend to user trust and effectiveness. Almost half of people say website design is the number one factor in establishing company credibility online and 94% of people say mistrust for a website are due to design-related factors.
So how do you achieve good design that will help users trust your firm? Be branded, be modern and make the user want to see more. Command Legal websites are customized to your law firm’s brand, with completely revolutionary designs at the cutting-edge of web design & WordPress development—and we make the user flow simple and intuitive.
#4 — No Contact Info & CTAs
This seems trivial enough but so many businesses forget to provide contact information. According to Legal Productivity, 68% of law firms don’t have an email address on their website homepage while 27% don’t include a phone number. Always offer three methods of contact on your website: phone, email, contact form.
For some people, a phone call is too much of a commitment while for others forms seem impersonal. Personally, I always go for the email, as it provides me with a record of my conversations and allows me to attach documents.
Compelling CTAs are just as important as contact info, however, 70% of small business websites don’t include a CTA on their homepage. All Command Legal websites include CTAs that direct your visitors to the most important pages and information.
#5 — Unapparent Legal Focus & Services
You and your legal services should be the focal point of your website, and users should learn who you are and what you do immediately upon landing. An effective homepage includes a welcome statement, info about your legal services and links to learn more.
All Command Legal website homepage designs display at least 5 of your top practice areas, a welcome statement and links to your attorney profiles and about page.
B.J. Fogg, Stanford Guidelines for Web Credibility, Stanford Persuasive Technology Lab
27 Eye-Opening Website Statistics: Is Your Website Costing You Clients?, Sweor, April 2nd, 2019
2015 B2B Web Usability Report, Ko Marketing, April 2015
Laura Larkin, UX Design & Content Strategy Impact Mobile Navigation, Reusser Design
Mauro D Andrea, Are Email Subscription Pop-ups Worth The Risk?, unbounce, December 18th, 2012
20+ Web Design Statistics Small b business Owners Should Know (2018), Blue Corona, April 12, 2018
Does Good Web Design Really Matter?, The Daily Egg, February 22, 2018