Getting found organically online by the legal consumers is one of the most effective ways to win new business. Legal consumers are using search engines like Google and Bing more than ever before—they’re comparing firms, reading reviews and clicking on the most relevant links they find first. If you’ve let Search Engine Optimization (SEO) take a back seat in your firm’s digital marketing strategy, you’re likely losing out on a lot of very important clicks. Improving your SEO, even just the technical elements, can do a lot to bring in much more high-value traffic and help your firm win more clients online.